Information architecture is the framework that defines the business context—“what, who, where, and why”—necessary for building successful business intelligence solutions. An information architecture helps tame the deluge of data with a combination of processes, standards, people, and tools that establish information as a corporate asset. Using a data integration framework as a blueprint, you can transform data into consistent, quality, timely information for your business people to use in measuring, monitoring, and managing the enterprise. This gives your enterprise a better overall view of its customers and helps consolidate critical data.