Information Architecture

Information architecture is the framework that defines the business context—“what, who, where, and why”—necessary for building successful business intelligence solutions. An information architecture helps tame the deluge of data with a combination of processes, standards, people, and tools that establish information as a corporate asset. Using a data integration framework as a blueprint, you can transform data into consistent, quality, timely information for your business people to use in measuring, monitoring, and managing the enterprise. This gives your enterprise a better overall view of its customers and helps consolidate critical data.